Having a solid community is crucial to developing a loyal consumer base. Complete the form to the right to download it now. There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. For example, Johnson & Johnson created BabyCenter.com, a website for moms to share information and engage through helpful forums. This is why brands were unable to consistently engage with their consumers. Incorporating a strong SEO plan as well as including strategies for content amplification is crucial because it drives consumers to your website, enabling them to become more aware of your brand. A one-size-fits-all marketing campaign is no longer effective for FMCG products. Tweet. However, the results of these campaigns are very difficult to measure effectively. Through shareable content, helpful information and meaningful interaction, brands can continue to stay relevant at all times. Study shows that in 2020, 60% of businesses use interactive elements like stickers in their Instagram stories. The Facebook custom audience tool can help you widen your target audience and reach them through your campaigns. We asked them, “How would you … Agencies B2C (business-to-consumer) marketing is an array of best practices, strategies, methods, and tactics for promoting products and services to consumers. The perfect marketing mix for FMCG advertisements involves a customized combination of digital and traditional media. Permanent . Marketing General. They also have a very large, vibrant community on Facebook who actively engage with the brand by writing positive reviews on their page and interacting with their posts. The grocer will become one of the first retailers to adopt Mercatus’ Digital Advertising solution, which aims to elevate the shopper Amazon DSP & Search: Better Together These milkshakes are sold in single-serving sized tetra paks, and are known for their delicious flavour variants and high adherence to quality standards. With an increase in the number of FMCG products showing up online, Google Ads are also another important avenue for FMCG marketing. Marketers generally divide consumer goods into 4 groups — convenience goods, shopping goods, specialty goods, and unsought products. This can help you create campaigns and content that your target audience will actually find engaging. While email marketing in general keeps your consumers updated on latest products and promotions, drip emails in particular are a groundbreaking way to personalize your marketing tactics. FMCG brands can choose to sell products through Amazon and Facebook or similar sites to increase sales. One of the biggest areas of growth in mobile usage will be in tier 2 cities and small towns in India. While the number of English-speaking users online has more or less peaked, regional language users are only going to grow from here. While not overtly a part of Johnson & Johnson, all ads displayed on BabyCenter.com were for the brand. D Wing, 4th floor, Trade World, Today, however, consumers are making buying-decisions differently and with this, strategies aimed at impacting this process need to evolve as well. When you speak with the Consumer Goods Digital Marketing Agencies from our network, you can trust they're the best we can find. This allowed Johnson & Johnson to build a strong community of moms they could tap into to sell their products. Unless brands solidify their FMCG digital strategy now, they are going to witness severe drawbacks in the future. These posts were very popular throughout social media, garnering a high reach and number of audience reactions. February 26, 2019; Megan Sullivan-Jenks; Strategy; The boom of direct-to-consumer brands over the past few years marks a shift in the way products are sold. Cavin’s is also one of the best examples for a well-thought out digital marketing strategy. Anmol, a household name in the northern and eastern regions of India, wanted to upgrade their website. We work with consumer goods and services businesses of all sizes to create a digital marketing strategy that emphasizes local relevance to drive both online and in-store traffic & sales. According to a report by Google and Bain and Co. $11 billion, or two-thirds, of the total sales in beauty and hygiene products will be influenced through online marketing. Effective digital marketing for FMCG even includes SEO-friendly content, so your brand shows up when consumers search for a related need. With a few simple steps, selling online through Amazon and other sites is a very easy way for FMCG brands to increase their online presence. Cavin’s Milkshake maintains an active Facebook profile, with funny, creative posts that attract a large number of comments and shares. Whole Foods, for example, utilised chatbots in their digital marketing strategy to engage consumers and direct them towards completing a purchase. This helps consumers recall your brand at the time of making a purchase decision. For our video campaign for Wonderchef, we broke away from the stereotypical product-centric video formats and instead tried to explore video concepts that could spark a conversation among our audience. This was an excellent social engagement technique to foster brand loyalty and encourage participation. Digital marketing for FMCG companies doesn’t mean retiring the tried and tested 4 P’s which formed the holy grail of marketing for years. Nowhere is this phenomenon more pronounced than in consumer goods (CG), where digital marketing is reinventing brand relationships by enabling a rich dialog between manufacturers and consumers. Digital marketing can help strengthen your brand’s community through a number of innovative content marketing strategies that work. Mapp helps companies break away from the pack – without breaking the bank. Apart from macro-influencers, Cavin’ Milkshake also worked with a number of micro-influencers on Instagram. Digital marketing has a clear edge over traditional marketing when it comes to generating user engagement. As a result, online sales are booming in the industry and, according to McKinsey, “as much as 30%, or $50 billion, of the CPG industry’s sales growth in the next five years will come from online.”. This kind of user-focused marketing is unique to digital marketing and helps brands promote their products more effectively than ever before. One of the main advantages of using videos for your product is the unlimited room for creativity it offers. Email Marketing. You will put your own stamp on the business with this Digital Marketing Manager position, managing the … V9 helps your CPG brand craft a message and strategy that speaks directly to your ideal buyers, using language and platforms they resonate with. In 2019, the U.S. consumer goods market was estimated at $635 billion, which is the largest in the world, which means with effective marketing you could capture a decent share of the marketplace. TAKE RISKS. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise and continue to steal market share in … Instagram was also an important channel for Cavin’s to rope in their followers and build a strong community. The campaign showcased the most common characters most of us were familiar with in school such as ‘The Geek’ and ‘Cutest Couple’ through Cavin’s Milkshakes. What is most noteworthy about these posts is that they have performed well organically, proving that excellent content is the most important aspect of digital marketing for FMCG companies. Mapp also offers an email marketing platform, Mapp Empower, designed for digital agencies. The #JustHighSchoolThings campaign for Cavin’s stuck to the same theme, by associating the brand with school memories most people have in common. [1] Digital marketing's development since the 1990s and 2000s has changed the way … Expectedly, most were unable to answer and many gave downright hilariously wrong answers. Now it has become evident that companies cannot insulate itself from Global marketing competition by remaining in the domestic market or a few select markets. The massive growth of platforms like YouTube and TikTok are testament to this renewed interest in video content. Thank you for right information ..your article is so impressive with real statistics..please read our Our Articles also. Another leading global brand built the overall test-for-results capability to implement match-market A/B/C testing of media mix, visuals, activation, and timing … Digital media offers a number of streams for FMCG brands to market themselves. These are semi-fictional representations of your “perfect customer” and can be created by collecting customer feedback through interviews, surveys, and research. Subscribe to our newsletter: © 2020 Third Door Media, Inc. All Rights Reserved. Mapp customers include Puma, Xerox, PepsiCo, Qantas, Infinity, and Lloyds Banking Group. Global Marketing Strategies  Think globally, act locally is a popular strategy that is becoming more and more relevant in a globalized world where there are no boundaries when it comes to movement of goods and global marketing services. One of the biggest advantages digital marketing has over traditional marketing is that it helps you track every facet of your marketing efforts. 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